Patrick Barnard

Pet buyer universe perks up

| Patrick Barnard

There’s no question: People love their pets. The American Pet Products Manufacturing Association (APPMA) estimates that consumers will spend more than

Sharper Image finds a buyer

| Patrick Barnard

Sharper Image Corp., which had filed for Chapter 11 bankruptcy protection in February, has been acquired. A joint venture led by units of private investment

Teddy Bears Merchant Calls on Monitoring System

| Patrick Barnard

Up until a few years ago, the contact center managers at Vermont Teddy Bear would monitor the performance of the agents by walking up and down the aisles and listening in on random calls. If a manager happened to hear a problem, he would meet with the agent later to discuss it.

One-to-One Requires a Unified Data View

| Patrick Barnard

Automated one-to-one campaigns can get the right message to your target. But more than half the time, marketers aren’t hitting the mark. Find out how to manipulate your data and make your campaign a winner