Day-Timers Launches Gifts Title
Known for its business diaries and day planners, Day-Timers last month mailed a spin-off gifts catalog. Titled Flavia, the catalog sells photo albums,
Smaller Circ Better for Human-i-Tees
Through an aggressive regression analysis, Valhalla, NY-based Human-i-Tees has seen its response rate jump 30% during the past year. And even though the
Behind the MFA Boston Catalog’s Demise
Established as a private corporation in 2001, Museum Enterprise Partners (MEP) was meant to help fund the Museum of Fine Arts (MFA) Boston by running
Smith & Wesson Gunning for Gift Market
What’s a Smith & Wesson catalog without guns? It’s Crossings, a new title selling jewelry, home accessories, leather goods, and other gifts that the handgun
Appleseed’s Returns to Retail
Six years after Appleseed’s former owner closed its 17 stores, the women’s apparel cataloger has returned to retail. In August, Beverly, MA-based Appleseed’s
Lists and Prospecting: Re-evaluating Co-op Database Options
Until recently, if a consumer cataloger wanted to join a major cooperative database, it had two choices: the Abacus Alliance and Z-24, both founded in
California Crackdown
If you’ve ever sent a marketing e-mail to someone who did not specifically request it from you, you’re a spammer in the eyes of a new California law.
Lists and Prospecting: Who’s Who Among the Consumer Co-op Databases
ABACUS Headquarters: Broomfield, CO, 303-410-5100 Founded: 1990; Abacus Alliance launched in 1991 Parent firm: DoubleClick Number of consumer catalogers
Lists and Prospecting: Second Coming for Z-24?
DESPITE THE LONGTIME BACKING of service bureau Experian (formerly Direct Marketing Technology), consumer catalog co-op database Z-24 has rarely drawn
Day-Timers Launches Holiday Gift Catalog
East Texas, PA-based Day-Timers is boarding the gift-selling bandwagon just in time for the holidays. The marketer of diaries and day planners on Nov.