Awards.com Sues Kinko’s Over Breach of Contract
Awards.com,the motivational products dot-com and cataloger launched several years ago by Genesis Direct architect Warren Struhl, on Oct. 2 filed a $950
Surviving the Blackout of 2003
The great blackout of 2003 may be a dim memory for many. But some catalogers in the regions that were affected by the Aug. 14 blackout are still tallying
Seta Puts Relanched Service Merchandise Catalog On Hold
Service Merchandise, the one-time catalog showroom retailer that attempted a comeback through a mail order catalog last spring, has been tabled at least
Doctors Foster & Smith Testing TV
Who says you can’t teach an old cataloger new tricks? Twenty-year-old pet supplies mailer Doctors Foster & Smith is launching its first TV ad campaign
Figi’s Launches B-to-B Catalog, Website
Figi’s is going corporate. In late August, the Marshfield, WI-based food cataloger launched Figi’s Business Services, which is producing Figi’s first
Eddie Bauer Goes Back to Basics
For the past five years, Eddie Bauer has been all over the place, says senior vice president/chief marketing officer Engle Saez. The Redmond, WA-based
Lists and Prospecting: New Look at Old Names Aids Abbey Press
Religious gifts cataloger Abbey Press used to rely on recency/frequency/monetary value (RFM) analysis to determine which house file names to mail to.
Golfsmith’s Latest Acquisition All About Market Share
As part of its goal to become the dominant multichannel marketer of golf equipment, cataloger/retailer Golfsmith in late July bought Don Sherwood Golf
Golf Digest Magazine Enters Catalog Business
Golf Digest magazine is taking a swing into the catalog realm. In June the Wilton, CT-based division of Advance Publications launched the 36-page Golf