Compiled lists have long been a keystone of business mailers’ prospecting efforts. Homing in on selections from them was challenging, though, as the files

Lance Armstrong may not be the only one celebrating the outcome of this year’s Tour de France. In July, outdoor gear and apparel cataloger L.L. Bean began

Four Wheel Drive Hardware, which mails three catalogs selling after-market Jeep parts and accessories, has several new models in its catalog garage. The

For the past five years, the Eddie Bauer brand “has been all over the place,” admits senior vice president/chief marketing officer Engle Saez. The apparel

Who says you can

As part of its goal to become the dominant multichannel marketer of golf equipment, cataloger/retailer Golfsmith in late July bought Don Sherwood Golf

Not content with being the leading golf magazine, “Golf Digest” launched the Golf Digest Pro Shop catalog in June. The 36-page catalog mailed to fewer

New York

New York

Lance Armstrong may not be the only one celebrating the outcome of this year