Grainger’s Lab Safety Supply Gets Gempler’s
Maintenance, repair, and operating supplies giant Grainger is getting even bigger. The Chicago-based marketer on Feb. 14 agreed to buy business-to-business
Lists and Prospecting: Prospecting into Canada
Given the dismal state of the U.S. economy, the timing may be right to consider marketing into Canada. Although Canada’s economy has been lagging for
Live from NEMOA: Bean Reinvests Savings
Cambridge, MA–Apparel and outdoor gear cataloger L.L. Bean has spent the past 18 months retrenching. During the past year alone, the company has eliminated
Live from NEMOA: Put Customer Attitudinal Behavior into Action
Cambridge, MA–In her March 27 presentation at the New England Mail Order Association (NEMOA) conference here, Gayle Davey, partner/senior consultant
Live from NEMOA: Integration Key on Most Multichannel Fronts
Cambridge, MA–Jewelry, gifts, and home decor cataloger/retailer Ross-Simons
Live from NEMOA: Don’t Overlook Channel Consistency
Cambridge, MA–In a January 2003 survey, co-op database provider Abacus found that 24% of consumers see something they want in a catalog they receive,
Three Years of Stable Postal Rates Looking More Likely
Congress has come a step closer to approving a bill designed to cut U.S. Postal Service pension payments. If the bill is approved, according to USPS statement,