Catalogers on Lands’ End/Sears: sounds good
Two days after Sears, Roebuck & Co. announced its plan to buy Lands
Sears to buy Lands’ End
To get its hands on both a valuable apparel brand and a 30 million-name customer file, Sears, Roebuck and Co. on May 13 agreed to buy cataloger Lands
The Company Store “Snuggles” up to ad
Catalogers advertising in magazines isn
Crutchfield enters auto accessories market
With its latest catalog, Crutchfield Corp., a $192 million consumer electronics cataloger, is expanding into the auto accessories market. The book, which
Faith Mountain Folds Its Catalog
Three years’ worth of red ink led apparel and home goods marketer Faith Mountain Co. to close its catalog. The company’s last book mailed during the past
Good Catalog/Gifts.com Up for Sale
When Reader’s Digest agreed in March to buy magazine publisher/cataloger Reiman Publications, Reiman senior vice president of marketing John LeBrun made
Trade Group Delivers for Fruit Catalogers
The upcoming June 30 postal rate hike will increase Parcel Post rates by up to 20%. For the members of the Florida Gift Fruit Shippers Association (FGFSA),
Lists and Prospecting: Working with Lower List Counts
You may find yourself in the minority, but if you’re looking to ramp up your prospecting efforts this quarter, renter beware: Some industry professionals
Lists and Prospecting: Are Bigger Tests Better?
When it comes to prospecting, one thing’s for sure: Catalogers are increasing the size of their list tests. But the reasons for the shift, as well as