Lists and Prospecting: Maximizing Compiled Files
Among the business-to-business catalogers who participated in Catalog Age’s 2002 Benchmark Report on Lists (see March 1 issue,), 60% used compiled lists.
Wet Seal to Reenter Catalog Business
Teen apparel retailer The Wet Seal is following the adage if at first you don’t succeed, try, try again. The Foothill Ranch, CA-based company, which launched
Lists and Prospecting: Sur La Table Drills Deeper into House File
Thanks to a list modeling software system, Sur La Table last year improved its reponse rate by 43% in a test mailing to inactive customers. The Seattle-based
UPS Strike Watch Is On
It’s been nearly five years since United Parcel Service’s largest union, the International Brother-hood of Teamsters, went on a 15-day strike, but the
New CEO, New Challenges for Red Envelope
Red Envelope is marking what it expects will be its first profitable year in an unusual way: by changing CEOs. President/CEO Martin McClanan agreed in
Sale of Knives Could Kill Cook Brothers
Is it illegal to sell knives in California? The answer to that question could put general merchandise cataloger Cook Brothers out of business. On Feb.
New Brylane kitchen book a hit
Multititle mailer Brylane
Williams-Sonoma to launch spin-off
Multititle home goods cataloger/retailer Williams-Sonoma is going after less-upscale buyers. In April the San Francisco-based company will launch West
Car Parts Cataloger Seeks Chapter 11 Revival
Despite filing for Chapter 11 bankruptcy protection on Jan. 24, Chris Nowak, president/CEO Rocky Mountain Motorworks, is confident that his company will