Car Parts Cataloger Seeks Chapter 11 Revival
Despite filing for Chapter 11 bankruptcy protection on Jan. 24, Chris Nowak, president/CEO Rocky Mountain Motorworks, is confident that his company will
Harry and David Launches Japanese Website
Just in time for Valentine’s Day, food gifts marketer Harry and David launched a Japanese Website on Jan. 29. The Japanese-language site will initially
Cutting Back for the Rate Hike
Something’s gotta give. That’s the philosophy of catalogers as they prepare for the upcoming postal rate increase, which at press time was expected to
Lists and Prospecting: What’s Hot and What’s Not for B-to-B
While the lackluster economy has hurt a number of industries, some are actually thriving. Catalogers that sell general business supplies office products,
Adam & Eve Scores with Cable Spots
When Adam & Eve launched a television ad campaign in early February, the adult-products cataloger hoped the commercial would garner 25-50 catalog requests
Getting Off the Promotions Bandwagon
This Valentine’s Day, The San Francisco Music Box Co. made a point of not offering sales promotions (see above). That wasn’t a one-time strategy for the
MTAC Report: USPS Prognosis Not Particularly Good
If you were looking for good news, the February meeting of the Mailers Technical Advisory Committee (MTAC) was not the place to be. Deputy Postmaster
Omaha Steaks Delivers for Gourmet Meal Service
A year after Omaha Steaks launched its prepared foods Website A La Zing, the food cataloger’s A La Zing unit has hooked up with Alexandria, VA-based frozen
Layoffs at Martha by Mail
New York-based Martha Stewart Living Omnimedia, which includes the Martha by Mail catalog, on March 14 laid off 40 people
Spiegel to close call center, lay off 670
With sales down, The Spiegel Group announced on March 13 that it will close its Wichita, KS, call center on May 17, laying off 670 workers. The cataloger