On the Scene at MeritDirect: Spending CDW’s Money
Stamford, CT
Cornerstone Refinancing, but Not Divesting
Westchester, OH–If you heard rumors that Cornerstone Brands is planning to sell some of its titles, forget them. The catalogs are definitely not for
USPS Bags Idea of Cutting a Delivery Day
Washington
Pearl Harbor Film a Money-maker for MBI
Movie-studio honchos aren’t the only people delighting in the success of the blockbuster film Pearl Harbor. St. Paul, MN-based MBI, which produces the
Senate Shift May Shift Focus on Catalog Issues
The direct marketing industry may now have to explain to the Senate exactly how it uses data The May defection of Vermont senator James Jeffords from
Market Sector Report: Tuning in to Electronics
Consumer electronics margins typically average 15%-20%, vs. 25%-30% in other categories This is the third in a series of Market Sector Reports being published
List Watch: Keeping a Watchful Eye on Your List Management
Small cataloger or large, consumer marketer or business-to-business, a mailer needs to keep an eye on what its list management firm is doing with its
Magazine Deal a Handy Tool for Tools for Wellness
Tools for Wellness, a $3 million-plus cataloger of alternative health products, has doubled traffic to its Website and increased its online sales 250%