Two Computer Mailers Change Names
Computer catalogers seem to be suffering from an identity crisis. This spring two of them announced that they were changing their corporate names. In
Austad’s Is Back in the Mail
After buying his former golf catalog, Austad’s, back from bankruptcy court in November, Dave Austad has put the book in the mail once again. The Sioux
Ready for the July Postal Hike?
For the second time this year, the U.S. Postal Service is increasing its rates. On May 8, the USPS Board of Governors (BOG) voted unanimously to raise
What Sharper Image Is Doing Right
To the casual observer, high-tech gifts and gadgets marketer The Sharper Image has barely changed its own image since its inception in the late 1970s.
Stooges Catalog Soitenly Keeps Growing
In 1959, Moe, Larry, and Curly Joe of The Three Stooges launched their own company to oversee their films and licensed products. More than 40 years later,
List Watch: New Names Getting Scarcer
As economic uncertainty causes consumer spending to slow, it has also led to a decrease in new names to rent. Fewer prospects placing orders and fewer
Bluefly.com Enters the Catalog Fray or Does It?
Dot-com pure-play Bluefly.com is extending its presence beyond the Web. The New York-based marketer of discount designer apparel, accessories, and home
USPS Names Potter Postmaster General
Washington