List Watch: Keep It Clean
The phrase an ounce of prevention is the best medication most certainly applies to list hygiene. After all, if you enter in the names and addresses of
Trade Groups Argue About How to Fix the USPS
The United States Postal Service is a train wreck about to happen, in the words of Harry Quadracci, president/ CEO of printer Quad/Graphics. But the Direct
J. Peterman Co. Rides Again
The quirky catalog that put the duster coat on the map has risen from the dust By now John Peterman’s rise and fall in the catalog industry has been well
Cataloger Clips Its Retail Wings
Five years ago, nature-themed gifts cataloger Wild Wings operated 12 stores in the Midwest. Since then it has closed or sold off half of them. And by
List Watch: Making Retail Names Work
Consumers and marketers are becoming multichannel leading to interest in retail lists When renting names, catalogers used to shy away from retail lists.
Layoffs: Who’s Getting Hit?
It’s as sure a sign as any that catalogers are battling rising costs, slower sales, and faltering consumer confidence: mass layoffs. It started last fall,
PC Connection to Lay Off 125
Merrimack, NH–PC Connection, a $1.45 billion computer cataloger, said on March 28 that it was eliminating 125 jobs, or 7.5% of its workforce, taking