T. Shipley Hunts Snowbirds
Home office products and executive gifts cataloger T. Shipley doesn’t want to lose a sale just because a customer is wintering in a second home down south.
Postal Reform: What’s Next?
Mailers shouldn’t expect the 107th Congress to pick up where the 106th left off with regard to postal reform legislation, according to Deborah Wilhite,
Mailing Flexibility
One of the first rules you learn in Cataloging 101 is that economic good times are about growth, and economic bad times are about holding your own. In
For Brookstone, an EAI System Is Hard to Find
One of multichannel marketer Brookstone’s catalogs is titled Hard-to-Find Tools. And for nearly a year now, the upscale gadgets and tools company has
Garden Botanika Prepares for New Buyers
As this issue went to press, the assets of cosmetics and personal care products cataloger/retailer Garden Botanika, in Chapter 11 bankruptcy since April
List Watch: Privacy Legislation Outlook
It took members of the new Congress just a few days to propose a flurry of privacy-related bills that could make prospecting and marketing even more challenging
Peterman Really Does Ride Again
Lexington, KY–By now, John Peterman’s rise and fall in the catalog industry has been well documented. The entrepreneur started his offbeat catalog of
T. Shipley Thrives on Cobranding
In only its second year of business, $10 million home office supplies cataloger T. Shipley has turned a profit. And the Maitland, FL-based company gives
DIGITAL LEADERS: Seta Corp.
As a producer of syndicated jewelry catalogs for the likes of J.C. Penney, Spiegel, Sears, and the Home Shopping Network, Seta Corp. needs to be able
Not Many Returns
Changes in merchandising, shipping credited for drop in post-holiday returnsAfter a decent holiday season, most catalogers say that their post-holiday