It’s February – Time for Parcel Rates to Rise
Just as the Jan. 7 postal rate hike was about to go into effect, parcel carriers United Parcel Service and Federal Express announced rate increases as
Corporate Greetings Greets Promo Market
You’d expect a catalog named Corporate Greetings to sell primarily corporate greeting cards. But cards make up just two spreads of the 20-page debut Corporate
4imprint Makes an Impression with Samples
How do you get a business customer to open your catalog of promotional products? Include a free sample. Nelson Marketing, a $60 million Oshkosh, WI-based
Staid Expectations
Most catalogers met or beat projections – but their sights were low to begin withConsidering that retail sales hit their lowest point in five years and
Using Web-Customer Data
Customer data captured online can range from `basic registration information’ to details about navigation paths and the most-visited pagesSurgical Supply
Hanover Management Shuffle
Some industry observers question whether Hanover’s changes are too little too lateIs Hanover Direct a victim of its management team’s `low-end’ mentality?A
1-800-Flowers.com Plays Up Nonfloral Items
With Christmas falling on a Monday in 2000, some catalogers set earlier shipping deadlines for holiday delivery.Multichannel marketer 1-800-Flowers.com
Smith + Noble’s New Creative Battle
Don’t tell Bob Perkowitz, founder of the Smith + Noble window coverings catalog, about imitation being the sincerest form of flattery. During the past
It’s Official: New Postal Rates in Effect Jan. 7
“Under protest,” the U.S. Postal Service Board of Governors (BOG) agreed on Dec. 5 to implement the rates recommended in November by the Postal Rate Commission
Catalogs on TV
For holiday 1999, many pure-play e-commerce marketers with capital to burn spent lavishly on TV commercials touting the convenience and “coolness” of