MULTICHANNEL MARKETING: Sales teams field Web growth
B-to-b mailers emphasize the continued importance of the human touchForrester Research predicts that U.S. b-to-b e-commerce revenue will hit $1.3 trillion
EXPANSION: NEBS and McBee team up
Acquisition lets both companies add sales channelsBy expanding its product line and introducing a 180-page catalog, business forms marketer McBee Systems
POSTAL: Rate hike outrage…
Near-15% postage increase proposal has mailers up in armsFor several months, the U.S. Postal Service had warned that it would propose a rate hike for
LIQUIDATION: Out with the overstocks
B-to-b mailers have differing strategies for unloading unsold productsBusiness-to-business catalog products, unlike many consumer catalog products, are
ACQUISITIONS: SPIEGEL BUYS CW
J. Crew (finally) unloads Clifford & WillsNineteen months after announcing it would try to sell its $74 million Clifford & Wills (CW) women’s apparel
HOLIDAY SALES: GLAD TIDINGS
Sales gains for most, though some fall short of planGadget cataloger TopiX Innovation Gallery enjoyed a 30% spike in holiday sales. At general merchant
DBL’s wonderful world of color
After 10 years of producing two-color catalogs, DBL Distributing, a $55 million business-to-business electronics accessories mailer, produced its first
Bank tries to get casualwear right
Last May, when Timothy Finley announced his retirement as CEO of menswear cataloger/retailer Jos. A. Bank Clothiers, he said in a statement that the $187.2
`Subtle’ changes at Wolferman’s
Since buying the 111-year-old food cataloger Wolferman’s last March from Sara Lee Corp., Williams Foods has been an ideal corporate parent: It has supplied
LEGISLATION: Big bills for small catalogers
Proposals would open way for group insurance plans, limit lawsuitsTwo bills wending their way through Congress – a healthcare +imiting punitive damages