CATALOG DELIVERY: SPOTTY PERFORMANCE
Slow postal delivery in some areas, but no systemwide problemsMore than halfway through the fall/holiday mailing season, a number of the catalogers and
Contest triples Spiegel’s response
Spiegel wasn’t playing around with its test-mailing of a game promotion. The general merchandise catalog received triple the response from certain segments
LEGISLATION: Big bills for small catalogers
Proposals would open way for group insurance plans, limit lawsuitsTwo bills wending their way through Congress – a healthcare +imiting punitive damages
GAO: Postal Service faces tough times
It’s official: In a report issued in late October, the U.S. General Accounting Office (GAO) states that if the U.S. Postal Service doesn’t find new sources
`Scoring’ product performance
Many catalogers use square-inch analysis and sales volume to determine which products to continue selling and which ones to drop. But The Vermont Country
MERCHANDISE RETURNS: USPS eases `e-turns’
To attract more business from online marketers, on Oct. 29 the U.S. Postal Service launched Electronic Merchandise Return Service (aka Returns@ease).
USPS files for a ride-along test
On Sept. 27, the U.S. Postal Service filed a request with the Postal Rate Commission (PRC) for an experimental “ride-along” classification change for
The threat to DMV lists grows
In early October, the House and the Senate approved a $49.5 billion transportation appropriations bill containing a provision that forbids state Departments
MERCHANDISING: Web as launching pad
‘Net joins print as a means of testing and introducing productAs a whole, business-to-business catalogers are still far from transferring all their marketing
CREATIVE: Lands’ End plots an evolution
Core book’s redesign is a month-to-month process. Coming off a sluggish year in which earnings fell 51%, from $64.2 million to $31.2 million, Lands’ End