MARKETING: BIG BOOKS, REDEFINED
Penney, Spiegel refine their core book strategiesThe Montgomery Ward and Sears “big books” may be long gone, but the all-inclusive consumer catalog isn’t
POSTAL: Expect rate hike by 2001
On Sept. 10, the U.S. Postal Service ended its fiscal year in the black for the fifth consecutive time; spurred by the past year’s $700 million cost reduction
MERCHANDISING: Web as launching pad
‘Net joins print as a means of testing and introducing productAs a whole, business-to-business catalogers are still far from transferring all their marketing
The threat to DMV lists grows
In early October, the House and the Senate approved a $49.5 billion transportation appropriations bill containing a provision that forbids state Departments
CUSTOMER SERVICE
Empowering your service and order-taking reps to do whatever it takes to solve customer problems can help you retain customers and even win over new ones
REORGANIZATIONS
Three years ago, the founders of Genesis Direct were convinced that they could create a new business model – buy up dozens of small catalogers and, thanks
STRATEGIES: Cornerstone pushes for synergy, not IPO
International Cornerstone Group, the approximately $500 million, Boston-based cataloger, has been planning an initial public offering for more than a
GAO demands tighter policing of NCOA
The U.S. Postal Service National Change of Address (NCOA) file was created to improve list hygiene by offering updated addresses for new movers. But in
Expanded parcel return service on hold
A Postal Rate Commission (PRC) hearing that was scheduled for Sept. 14 could block the U.S. Postal Service’s plan to expand the availability of its Bulk
LEGISLATION
Congress is looking at opt-in and opt-out policies as part of two privacy-related bills that could make it more difficult for marketers to obtain consumer