Dress Barn joins catalog ranks
In the wake of Macy’s, Banana Republic, and Nine West, low-end women’s apparel retailer Dress Barn is crossing over into mail order. In September, the
CUSTOMER RELATIONSHIP MARKETING: Building strong relationships
CRM moves b-to-b firms toward a customer-driven marketing dynamicEvery cataloger knows that the secret of long-term success is holding on to customers.
NEBS builds database with free Website offer
By adhering to the simple premise that if its customers can grow their businesses faster, it will reap rewards down the line, business forms cataloger
DATABASE CO-OPS
Has Abacus Direct, the Broomfield, CO-based creator of the Abacus Alliance proprietary database, grown too big for its britches? expanded too quickly?
POSTAL: USPS May File Rate Case
Catalogers could find themselves paying 7%-8% more in postage by the end of next year. Rumors have been trickling out of U.S. Postal Service headquarters
PARCEL DELIVERY: Know your consolidator
Implemented in January, the U.S. Postal Service’s worksharing discounts for parcels drop-shipped into the nation’s 33,000 local post offices – destination
TARGET MARKETING: Expanding your universe
In the ongoing quest to grow their universe of customers, some business-to-business catalogers seek prospects beyond their target market. By targeting
ALC, DMI mull merger
American List Counsel (ALC) may become a bigger fish in the list industry pond. The Princeton, NJ-based list firm has signed a nonbinding letter of intent
SPIN-OFFS: Good Catalog going great guns
Since buying the $30 million-plus Good Catalog Co. last October, Reader’s Digest has been “very pleased” with results, says Jim Steffensen, vice president/general
Designing a more worldly Bearcom
To emphasize that its wireless communications products enable customers to communicate around the globe, $145 million Bearcom Wireless Worldwide overhauled