Five service superstars
As the business-to-business direct marketing arena becomes increasingly competitive, and more large companies-such as the office superstores and major
Genesis regroups
Having spent the better part of its first three years on a catalog-buying binge after raising some $134 million in capital, Genesis Direct has put on
Death of an old catalog
The financial problems that forced Cheyenne Outfitters, a 68-year-old cataloger of western wear, out of business in November can be traced back to 1995,
The retail rush
What do Macy’s, Banana Republic, Toys ‘R’ Us, Wet Seal, Nine West, Claire’s Stores, and Abercrombie & Fitch have in common? They’re just a few of the
Deluxe sells books-finally
Deluxe Corp., which had been searching for a buyer for its Current Social Expressions and Paper Direct titles since November 1996, finally found one.
The paybacks of creating frequent buyer clubs
For the average consumer cataloger, the cost of acquiring a customer is at least 25% greater than it was only five years ago, estimates consultant Don
Getting past the gatekeeper
One of the great unknowns of business-to-business cataloging: the volume of catalogs that actually make it out of the company mailroom and into the hands
Doubts in Dodgeville
After three sluggish quarters and a stock plunge of roughly 50% for the year, Lands’ End’s board of directors apparently felt that enough was enough.
A home run market
Just as consumer catalogers are riding high on the home decor-buying wave, some business-to-business mailers are benefiting from the home construction
Good for Reader’s Digest
The $2.6 billion Reader’s Digest is “considering becoming a major player in the catalog business,” says vice president/general manager of catalog Jim