Firing up TransAmerica
Having bought multititle cataloger TransAmerica Holdings in April, former Arizona Mail Order executive vice president Gary Giesler is busy with plans
Rediscovering’ parcel post
When the postal rate case is implemented in January 1999, parcel post rates may actually decrease for catalogers that drop-ship their packages into destination
Rate hike delayed
In a victory for mailers, the U.S. Postal Service Board of Governors (BOG) on June 30 said it would not implement new postal rates until Jan. 10, 1999.
USPS’s next battle
When the U.S. Postal Service and its two major unions begin contract negotiations on Aug. 25, the unions will demand their share of revenue from the January
Pumping up the volume
The practice of giving volume discounts, in which catalogers offer price breaks to customers for placing large-volume orders, is a popular one among a
Gardening, jewelry are hot
Consumers bought gardening supplies and jewelry more often and in greater quantities than products in any other category during the 1997 fall/holiday
The rate shuffle
When it comes to postal rates, the news is mixed. While the odds of pushing off a rate hike until next year are improving, the complexity of postal rate
Putting its properties to work
Following New England Business Service’s (NEBS) year-and-a-half acquisition spree, which resulted in the purchase of a total of four catalogs, and culminated
Focus group scolds USPS
The U.S. Postal Service has a lot more work ahead if it wants to become a serious rival to United Parcel Service in the residential parcel shipping market.
Data mining to lift response
Based on initial testing, Airshop, a small New York-based cataloger and Website marketer of junior teen apparel, fully expects to increase its response