Perry Belcastro

Perry Belcastro has more than 25 years’ experience in logistics and is vice president, fulfillment operations for Saddle Creek Logistics Services, a nationwide omnichannel logistics provider. Belcastro leads Saddle Creek’s omnichannel fulfillment business, providing strategic direction and turnkey fulfillment solutions to manufacturers, retailers and ecommerce companies. Under Belcastro’s leadership, Saddle Creek’s fulfillment business has grown exponentially to become a critical component of the company’s portfolio of services. Prior to Saddle Creek he was vice president/general manager at TradeGlobal, an end-to-end international ecommerce fulfillment company. Belcastro has also has held leadership positions at DHL Express.

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Establishing the Right KPIs for Ecommerce Fulfillment Operations

| Perry Belcastro

As ecommerce sales ramp up, especially heading into the holidays, merchants face growing pressure to deliver the perfect order. To meet customer expectations, you need to get the right product to the right customer at the right place and the right time. To do so, you need to establish meaningful key performance indicators (KPIs).

Optimizing Ecommerce Fulfillment for Social Commerce

| Perry Belcastro

About 70% of U.S. adults use one or more social media sites, according to Pew research, with many making direct purchases there, and savvy merchants are tapping into this trend. But they must be at the top of their order fulfillment game to succeed. Here are some best practices top brands are using in social commerce fulfillment.