As ecommerce sales ramp up, especially heading into the holidays, merchants face growing pressure to deliver the perfect order. To meet customer expectations, you need to get the right product to the right customer at the right place and the right time. To do so, you need to establish meaningful key performance indicators (KPIs).
About 70% of U.S. adults use one or more social media sites, according to Pew research, with many making direct purchases there, and savvy merchants are tapping into this trend. But they must be at the top of their order fulfillment game to succeed. Here are some best practices top brands are using in social commerce fulfillment.