Peter Messana
Peter Messana is the CEO at Searchspring, a global leader in site search and merchandising. He is a rare expert in both SaaS and ecommerce. Peter has over 16 years of experience in the retail and technology space. While at Searchspring, he successfully led the merger of three companies while maintaining a strong culture across the company. Previously, he co-founded Austin Kayak, and was COO of GroupBy as well as CEO and President of Summit Sports. Additionally, Peter has held leadership roles at Dell and Home Depot, and is regarded as one of the leading retail technology minds in digital commerce.
An ecommerce site needs to be exciting, yet sleek. Engaging, yet simple. Efficient, yet browsable. After all, shoppers assess your site’s visual appeal within 0.05 seconds of hitting the page. So you need to go beyond traditional design elements. Creating a site that optimizes the shopper journey is a more complex endeavor.