Ralph Crabtree
As multichannel retailers develop strategies for the upcoming holiday rush, they must address a critical blind spot by improving visibility into consumer behavior in physical stores. Fortunately, new technology solutions can help organizations close the “insight gap” between online and in-store consumer behavior.
Like many other businesses, today’s multichannel retailers are keen to capitalize on the promise of big data. Here are several considerations key to addressing the dual challenges of too much and not enough data, and for capturing the insight needed to thrive in multichannel retail.
Here’s the challenge: no clicks are generated when a brick-and-mortar shopper steps into a store or stops at a display, and data capture is not simple or straightforward. How do retailers address this?