It is the synthesis of things Amazon does so well that makes it seemingly invulnerable. To me, trying to beat Amazon on just logistics without a symbiotic combination of brand, merchandising, marketing, technology and a financial war chest is just pure, unadulterated sophistry. Is there such a thing as an effective anti-Amazon strategy?
Richard Metzler is the President and CEO of LSO/Lone Star Overnight and has experience in the parcel, third party logistics and warehousing sectors on a global basis, with a focus on retail and ecommerce logistics. LSO is the largest and fastest growing regional parcel carrier in the Southwest and Mid-South.