Retailers need to not only reinvent their strategy to meet consumer expectations, but have to reconcile and implement new technology to meet the demands of unified commerce. Here are steps they can take to create a roadmap for connecting legacy and new technology that drives an effective unified commerce approach.
Rick Amari is the founder of Columbus Consulting, which is currently recognized as the largest boutique consulting firm in North America that serves retail. Rick focuses on strategic IT practice, assisting retailers with IT assessments and strategy. Rick brings over 30 years of experience in the retail industry, specifically in the information technology discipline. Prior to starting Columbus, Rick held various positions over a 12-year career with L Brands (The Limited, Limited Brands) including CIO at Victoria’s Secret Stores and Group CIO with responsibility for cross-company Information Technology functions; including Express, Lane Bryant, Limited Too, and Lerner NY.