Ross Kramer
Ross Kramer is the co-founder and CEO of Listrak, an industry-leading marketing cloud focused solely on retailers, where he is responsible for charting the company’s strategic vision and direction. Since its founding in 1999, Listrak has been on the forefront of ecommerce technology, from email marketing to AI-powered customer data insights. With decades of executive leadership experience, successfully launching and directing three technology start-ups, Ross is a true serial entrepreneur. Prior to Listrak, Ross launched Vertex Internet, a web applications development and web hosting company, as well as Ross Kramer Personal Computer Solutions, which he started while still in high school.
How do retail marketers keep online momentum going as physical stores continue to reopen? They are leaning into digital to maintain customer engagement and drive growth by enhancing proven strategies like SMS and email. This omnichannel approach uses targeted messages, tailoring relevant content to timely consumer trends.
Having just celebrated a November birthday, I noted some trends that popular merchants are implementing to help subscribers celebrate their birthdays.
Halloween spending was expected to reach $7.4 billion, and it slowly has become one of the fastest-growing holidays. Here are some lessons that you can carry over for the holiday shopping season.
On average, about 97% of the visitors to a retailer’s website leave without making a purchase. Of those, about 70% or so at least leave something in a shopping cart before abandoning, so merchants have the opportunity to remarket to them via email. But what about the others? That’s where browse data comes in.
Black Friday, Cyber Monday, Green Monday, you know they’re literally right around the corner, but do you have your toolkit full of the strategies and tactics it takes to build a great email marketing program to optimize them?
Out of stock items can be a real headache for retailers. A back in stock alerts solution can not only save the sale but provide a perfect opportunity to engage with the customer and even generate additional revenue.
A new email subscriber is eager to engage with you as soon as she welcomes you into her inbox, and your early interactions with her will set the tone for what you both hope will be a long relationship. A well-crafted series of welcome emails is crucial in meeting – and hopefully exceeding – her expectations.
With some simple automation and dynamic content, personalized product recommendations can quickly and easily take even email blasts from ordinary to extraordinary. Here are a few creative ideas for daily emails to get you started.
The top merchants continue to improve on adopting best practices in their shopping cart recovery tactics, but Listrak says there are a surprising number who are clearly missing opportunities, and literally leaving money on the table.
The second half of the year is full of opportunities. Depending on your business, you can capitalize on a number of holidays. So what should you be doing with your email marketing plan now to be poised to maximize holiday sales in the months ahead?