Robin Trickett /

RobinĀ Trickett isĀ VP of Strategy at Qubit, where he collaborates with the leadership team on go-to-market, multi-year planning and strategic initiatives. He has been at the company for nearly seven years, having previously served as Qubit’s Global Operations Director and Director of Business Operations and Strategy. Prior to his tenure at Qubit, Robin was a senior consultant with the global consultancy Roland Berger.

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Beauty Brands: Personalization Equals Loyalty

| Robin Trickett

How can beauty retailers capitalize on the upswing in loyalty trends, and ensure customers who have adopted ecommerce for the long haul stay loyal? There are a number of personalization best practices to leverage, starting with the first visit, leading to the second purchase, then forging and strengthening a 1:1 loyal relationship.Ā