Roei Yellin
Roei Yellin is the co-founder and Chief Revenue Officer of 8fig, a technology-based AI CFO and funding platform for ecommerce sellers. Following his start as a two-time Olympic athlete, Roei became active in the startup world. He has since accumulated over a decade of experience building fintech products with a focus on payment systems and supply chain analytics. After serving as COO at Prytek and participating in over 30 fintech investments, he noticed a need for better financial management and funding services for small ecommerce enterprises. This led him to co-found 8fig in 2020, with the goal of providing ecommerce entrepreneurs with the resources and capital they need to succeed.
Ecommerce business owners now face a reality in which inflation and slowing sales have changed the outlook entirely. Aggregators don’t have the funds they used to, with investments decreasing 60% from the first half of 2021 to the first half of 2022. With a slowdown in consumer spending, owners find themselves facing an important decision: prioritizing growth or profits.