How can you ensure your holiday campaigns don’t just churn out one-time conversions but create loyal customers? By designing a high-quality purchase experience that make shopping easy, rewarding and enjoyable; crafting engaging content; and cultivating an identity-driven connection with gate loyalty offers.
Sai Koppala is the CMO at SheerID. Prior to SheerID, Sai led a variety of marketing and product teams at global software companies like Google and SAP as well as start-ups like Proximity (acquired by Apple) and Apigee (acquired by Google). Sai is an Electrical Engineer by training, with an MBA in Marketing from Kellogg School of Management, Northwestern University.