Ecommerce entertainment is a fast-emerging trend merchants will need to build into growth strategies and investment plans. “Showbiz” will be the new ecommerce battleground. The convergence of tech, commerce, brand power and consumer hunger for enjoyable experiences will increasingly drive competitive differentiation.
Sebastian Hamann is a passionate designer and a pioneer in bringing more emotional shopping to German ecommerce, having founded Shopware at the age of 15 alongside his brother. As the creative head of the company, Sebastian is responsible for the holistic design and marketing concept. In order to shape the future of retail, he always thinks outside of the box.