In many respects, COVID just accelerated what was already impressive growth of in-housing marketing teams. Moving forward, these teams’ proximity to the business and growing strategic importance mean they are in a good position to deliver greater value to their organizations. Here are 3 critical ways this can happen.
Shannon is a Co-Founder of Wripple and the former Global CEO of leading digital agency Razorfish. During his 16 years at Razorfish, Shannon was a key executive leader that helped to grow Razorfish to a $750M business serving top brands worldwide. During his tenure, the company received numerous industry recognitions including multiple appearances on Ad Age’s A List and top rankings in high-profile analyst reports such as Gartner’s Magic Quadrant for Digital Marketing Services and Forrester’s Wave’s for Digital Experience and Commerce Consultancies. Prior to Wripple, Shannon was active in Atlanta’s startup scene as an angel investor, board member, mentor and Entrepreneur in Residence at the ATDC incubator located at Georgia Tech.