View from The Hill
Newt may be gone, but as far as catalogers are concerned, little else has changed on Capitol Hill. “There wasn’t much turnover in terms of faces in Congress,”
A present from Asia
At least one good thing has come from the Asian economic crisis: Paper prices have gone down. List prices of coated groundwood, for instance, dropped
Web talent: recruit or retrain?
Good help is hard to find in any industry, and the new world of electronic commerce is no exception. Depending on a cataloger’s online needs, finding
Stepping up to the plate
Computer-to-plate (CTP) printing, which eliminates the need for film and reduces turnaround time, has emerged from its somewhat awkward infancy and moved
Mining new niches
Amid the storm of catalog mergers and acquisitions, one mailer is opting to grow from within. Concepts Direct, which produces the Colorful Images catalog
Your choice: dynamic or static
In the fast-paced world of online shopping, time is one luxury catalogers and consumers don’t have. Luckily, a new generation of technology enables online
Still naughty… but nicer
Terry Patterson, the first female CEO in lingerie cataloger/retailer Frederick’s of Hollywood’s 50-year history, is bouncing the bimbos, exiling the XXX-rated
Genesis strikes again
Genesis Direct is at it again. On Aug. 5, the multititle cataloger agreed to acquire the $118 million Carol Wright Gifts direct marketing division from
Tech Squared targets Webmasters
Ironically, in a world in which it’s necessary to be online to stay competitive, many Website designers are turning to print catalogs for the tools to
When words aren’t enough
Pictures are worth more than a thousand words when it comes to selling-especially for online catalogers, which have only seconds to grab consumers’ attention.