![customers free shipping](https://multichannelmerchant.com/wp-content/uploads/2018/09/free-shipping-keyboard-feature-300x159.jpg)
Neglecting Customers Is the Wrong Kind of Differentiation
Fast delivery, once a way to really stand out, has become standard and the effort to add on new features and faster speeds is starting to look like a race to the bottom. Shipping is important, but brands need to redefinine customer interactions and reimagine the impact on operations in order to really differentiate themselves.