Small Catalogs Forum: Merchandising for a Slow Economy
In response to the cooling economy, some small mailers are tweaking their holiday-season merchandising mix. Not surprisingly, many catalogers are responding
Small Catalogs Forum: Creating Covers That Captivate
A great catalog cover doesn’t have to mean luxe paper, a high-gloss finish, gallery-quality photography and astronomical production costs. Most small
Rogers Athletic Sports Moving Cover
Recipients of the Rogers Athletic catalog may think their eyes are playing tricks on them: A lenticular appliqu on the cover gives the photo a three-dimensional
Small Catalogs Forum: Computer Gear
When Terry Powers decided to learn how to use a computer in 1991 she was less than thrilled at the prospect of looking at a screen all day. Her quest
Small Catalog Forum: Getting Up the Capital Hill
In the best of times, small businesses have difficulty finding capital. In times of economic precariousness, such as today, the task is especially trying.
Small Catalogs Forum: Flag Fables Flies to New Heights
Decorative flags may adorn the outside of many U.S. households today, but back in 1984 they covered Pam Stewart’s kitchen table. Stewart’s flag-making
Small Catalogs Forum: The Right Time to Finance
Certainly the economy is one major factor in determining whether the time is right to invest in growing your business. Common sense dictates that if people
Beating the Publicity Drum
You may think you don’t have the time or the money to launch a public relations campaign. But if you don’t do PR, you’re missing out on a prime business
Global Gifts Niche Emerges in Print
It is a small world after all: Two catalogs selling gifts made by artisans throughout the world recently debuted. Eziba.com dropped its first catalog
Small Catalogs Forum: Beating the Publicity Drum
You don’t have to spend a fortune on an outside PR firm to promote your company You may think you don’t have the time or the money to launch a public