Small Catalogs Forum: Beating the Publicity Drum
You don’t have to spend a fortune on an outside PR firm to promote your company You may think you don’t have the time or the money to launch a public
Global Gifts Niche Emerges in Print
It is a small world after all: Two catalogs selling gifts made by artisans throughout the world recently debuted.Eziba.com dropped its first catalog in
Sears Canada Relaunches Eatons Catalog
Like Sears here in the States, Canadian department store Eatons stopped mailing its “big book” many years ago – 25 to be exact. But this past October,
Small Catalogs Forum: Cultivating Vendor Relationships
Vendors may reward loyal clients with discounts or lower order minimumsMailers doing less than $10 million in sales don’t have the clout with vendors
Playing with the Big Boys
What’s an advantage small catalogers have over large companies?’Customers are realizing that the category killers have product breadth but little depth'”Big
NEW CATALOGS
`Chicken Soup’ Goes Gourmet Reading Etc. tested its new catalog locally `so that we could make mistakes on a small scale.’Publishing company HCI Communications
Bauer books don `leather’ jacket
Special varnish adds attention-grabbing texture to fall catalog coverLeather is hot this season, and casual apparel marketer Eddie Bauer knows it. That’s
Budget busters
This month’s question What was your biggest budget expenditure this year? This month we called on small catalogers to put their mouths where their money
New face for hockey cataloger
What’s in a name? Plenty, according to Craig Rief. One year ago, Rief bought the Rollinsford, NH-based Boston Hockey Co.: a print catalog, a Website,
ACQUISITIONS
Spices Etc. gets Mo Hotta Jim Kelley and his son, Jimmy Kelley Jr., wanted to add some heat to their Savannah, GA-based Spices Etc. catalog business.