DEMOGRAPHICS: Setting their sites on seniors
Catalogers find that older shoppers do buy onlineIf online-usage surveys are to be believed, catalogers that target older consumers need not bother investing
More creations from Wall Street Creations
For two years, finance-related gifts cataloger Wall Street Creations has been testing a collection called Autographs of Distinction. This product selection
Gearing up for hurricane season
Meteorologists are predicting a mean hurricane season for 2000, and catalogers that weathered September 1999’s Hurricane Floyd are battening down the
Herb farmers’ adventures in multichannel
You don’t have to be big to go multichannel. Fredericksburg Herb Farm, a 15-year-old company with sales of less than $5 million – and with just 30 employees
Plus-size apparel market reveals a new shape
Between 1994 and 1997, the plus-size women’s apparel industry grew 20%, to $23 billion, according to the Port Washington, NY-based research firm NPD Group.
Geerlings & Wade forges ahead
Geerlings & Wade seemed to be starting the year on a sour note. The wine marketer’s first-quarter sales of $8.2 million were down 3.5% from the first
The start of start-ups
This month’s questionHow did you get the idea to start your catalog, and what were your first steps?A good idea for a business can come from anywhere.
Motivating the troops
This month’s questionHow do you keep your staff motivated, especially during the off-season?Good help is always hard to find, and it can be even harder
A time to sell
This month’s questionGiven the rise in mergers and acquisitions, are you thinking about merging or selling your business?Naturally, selling any business