Into the Merch Mix
With the current economic climate inspiring a steady stream of layoffs and circulation cuts, there seems to be a lot more contraction than expansion in
With the current economic climate inspiring a steady stream of layoffs and circulation cuts, there seems to be a lot more contraction than expansion in
For catalogers, paper selection is a delicate balancing act. You must constantly weigh your creative aspirations against cost concerns. During the past
The days of rock-bottom paper prices may be over. In early August, most of the major paper companies, including International Paper, Stora Enso North
What more could a cover do than make a customer wish she could hop right into the photo? Persuade the reader to open the catalog and make a purchase,
Even without the name Solutions for Students with Diabilities in large, bold type, the cover of this Don Johnston catalog would give recipients a good
If a picture is worth 1,000 words, the 10 images on the cover of the Museum Tour catalog say quite a mouthful. As for the words themselves in particular
For nearly 15 years, industrial and construction supplies marketer Fastenal has manually updated its annual Big Blue catalog. But the ballooning page
The marketing concept of family wear, with coordinating outfits for parents and their children, is unique positioning, and the catalog is executed to
One look at the photos in this catalog and you know what real hunters wear, said a judge about Orvis’s Sporting Tradition catalog. The spectacular photography
Don’t look for any partridges in the pear tree on the cover of Harry and David’s Holiday Book of Gifts. The stunning photo depicts the snow-encrusted