Shekar Raman
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Shekar Raman is CEO and co-founder of Birdzi, a provider of personalized digital customer engagement solutions for grocery retailers. It was inspired by an idea his 11-year-old daughter had about locating products in the supermarket. Shekar is passionate about building data-driven technologies leveraging AI and machine learning to help retailers and brands elevate the customer experience.
As inflation continues to impact retailers, the basket size of every shopper is critical to profitability. To attract the price-wary omnishopper, you must create a seamless, consistent cross-channel experience. Engaging and retaining them is incredibly valuable, but it takes finesse to understand who they are and how they shop.