Shekar Raman

[email protected] / [email protected]

Shekar Raman is CEO and co-founder of Birdzi, a provider of personalized digital customer engagement solutions for grocery retailers. It was inspired by an idea his 11-year-old daughter had about locating products in the supermarket. Shekar is passionate about building data-driven technologies leveraging AI and machine learning to help retailers and brands elevate the customer experience.

omnishoppers mobile in store

Engaging Omnishoppers Despite Inflation

| Shekar Raman

As inflation continues to impact retailers, the basket size of every shopper is critical to profitability. To attract the price-wary omnishopper, you must create a seamless, consistent cross-channel experience. Engaging and retaining them is incredibly valuable, but it takes finesse to understand who they are and how they shop.