Siddharth Deb

SiddharthD@radware.com

Siddharth Deb is a Senior Content Developer at Radware’s Bot Management group. He has worked with over 150 organizations across a diverse range of industries over the past decade and a half, writing research articles, blogs, scripts, white papers, web content and much more.

‘Tis the Season for Marketing Fraud Bots

| Siddharth Deb

Marketing fraud ─ including skewed analytics, ad fraud, affiliate fraud and lead fraud ─ is a growing problem for online businesses in every industry, and it’s more pronounced over the busy holiday shopping season. Juniper Research estimates that in 2019, advertisers around the world will lose $42 billion of ad spend to fraud.