Silvio Tavares

Silvio@cardlinx.org

Silvio Tavares is President and founding CEO of The CardLinx Association, the leading global trade association for merchants and the payments and digital advertising industries. CardLinx members include Microsoft, Samsung, MasterCard, Discover, Capital One, UBS, Hilton and Total Wine. Previously, Tavares was SVP and the Global Head of the Information Products business unit at Visa Inc., which generated several hundred million dollars annually and launchedĀ leading digital marketing and merchant loyalty products. Before that he was SVP and Global Head of the Information and Analytics business unit at First Data. He has authored more than fifteen ecommerce and payment analytics patents and is a frequent keynote speaker and commentator, including for theĀ Wall Street Journal, CNBC, Money2020 and Finnovate.

The Big Pivot: Why Is Everybody Chasing Amazon?

| Silvio Tavares

Is emulating Amazon enough to succeed? No, because very few companies have the resources. For most, winning the war means quietly striking partnerships and collaboration initiatives with competitors that were once unthinkable. At the center of these initiatives are new collaboration brokers, enabling product innovation at scale.