Data has been a challenge for and leveraging it to its full potential continues to have retailers scratching their heads. However with the dawn of AI all of that could change. Here is how AI could change how retailers look at data and change the customer experience.
Steve Cox leads go-to-market strategy for Oracle ERP Cloud and Oracle EPM Cloud. He joined Oracle in 1997. Prior to his current role, he held various management positions within Oracle product marketing, consulting, and development.
Cox holds a master’s degree in business administration from the University of Bath. He is the author of Modern Best Practice Explained, an ebook articulating the next generation of business processes needed by organizations embarking on digital transformation.