How Branding Relates to Lists and Data
Branding is the relationship that a consumer develops with a product, service, and company through interactions with that company. These days everyone
What’s New in List Marketing?
“What’s new in list marketing?” is probably the question I
How to Improve Response During Holiday 2006
As I write this, most catalogers are in the final stages of constructing their holiday marketing and circulation plans. Here are a few of the top issues and concerns I hear from marketers as they prepare for this most important season.
Analytics for Sales Channel Growth
In this highly complex and ever-evolving industry, the days of simply analyzing day-to-day sales in one channel
PROFITABLE PROSPECTING
Strategic prospecting can help you cut promotion costs, increase your response rates, and improve the future value of your customersPostage is increasing!