Steve Trollinger

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5 Things the Catalog Ninja is Doing Right Now

| Steve Trollinger

No matter that seasonal orders are coming in later and later every year, Labor Day still represents the unofficial start of the fall/holiday season for most catalogers. here’s a look at five things any catalog ninja should be working on as the biggest season of the year gets going.

Fine-tune Your Fulfillment

| Steve Trollinger

Multichannel marketers must delicately balance producing cash flow and generating profit–two activities that are often at odds with one another. When times are tough, you have to look over your profit-and-loss statement to see where you can improve.

Segmenting for Catalog 2.0

| Steve Trollinger

In the Internet marketing world, Web 2.0 is about moving beyond the so-called nuts and bolts of technology and e-commerce and creating a more robust experience

Three tips for tight times

| Steve Trollinger

You don’t need another article telling you how bad the economy is right now and what that means for your business. We all know that postal and paper prices