Cracking the Multichannel Code: Building an Integrated Marketing Plan
Not long ago, marketers though it sufficient to plan catalog mailings and e-mail campaigns in concert with one another, acknowledging that the e-efforts
Steve Trollinger
Integrating the marketing plan
Welcome to our newest series, Cracking the multichannel code. The multichannel code the Holy Grail of multichannel marketing success is something that
Free (Yes, Free!) Tools for BETTER SEO
In today’s online world, your Website doesn’t mean anything to anyone unless it can be found by your customers. Optimizing your site so it appears high
Better decisions through Integrated Tracking
Just before the fall 2000 season, I had a conversation with a client about collecting source codes from customers. If you’re not able to capture more
Creating an INTEGRATED MAIL PLAN
It’s time for a New Year’s resolution: Integrate your mail plan. Coming off a season in which sales were lighter than anticipated for many multichannel
Seven steps to grow your house file
When sales dip and protecting profits becomes critical, many catalogers respond by cutting back on mailings, as has been the case during the past few
Constructing a Marketing Tool Kit
By this time of year, most catalogers are tweaking and executing winning marketing plans for the fall and holiday seasons. You can make this process more