Customer data maintenance can keep efforts on track by ensuring that marketers have the best, most relevant information to drive decision making. For marketers looking to deliver big results in 2021, here are three ways data maintenance can support their efforts.
Stuart Watt has spent nearly a quarter of a century leading and delivering on strategy within some of the largest and most reputable organizations within the Data & Database Marketing industry. He is currently responsible for GBG and Loqate’s Global Data Quality proposition which is used by many of the largest brands around the world. When he’s not reading about Global Privacy law he’s either ballroom dancing, playing cricket or coaching any one of his four children to play cricket.