Terri Mock
As Chief Revenue Officer for Ve Interactive North America, an integrated digital advertising and performance marketing company, Terri is responsible for revenue growth and strategy, including executing its go-to-market plan, growing the sales organization, expanding the account management team, building new partnerships, and integrating acquisitions to enable rapid growth. Previously Terri was Vice President of Strategy and Business Operations for Deltek, and Vice President of Global Marketing for OpSec Security Inc.
Should marketers implement popups in an attempt to maximize conversions? Or abandon them altogether in the name of a higher Google search ranking and better customer experience? Many see this as an either-or decision, but there’s a middle ground. There are several tactics for running onsite marketing engagement campaigns that shoppers will find useful; here are a few.
September is anything but relaxing for consumer ecommerce marketers. Not only are they tasked with wrapping up back-to-school initiatives and planning for Black Friday and beyond, but in the shorter-term they must also create persuasive campaigns that rise above the noise and actually drives sales for the spookiest holiday of the year: Halloween. Here are 5 tips to increase those Halloween conversion rates.