Basic b-to-b segmentation
Every direct marketer’s career begins with a lesson in the power of recency, frequency and monetary. We are told these simple tools will help you select
Work with and around voicemail
We now have e-mail, text chat, Twitter, mail and more. So why does anyone still bother to sell over the phone? The secret of those marketers who use telemarketing
Tips for b-to-b lead acquisition
Acquiring and managing b-to-b customer leads
Make it through the mailroom
When you’re paying so much for catalog postage and production, nothing is more frustrating than knowing many of your best promotions may be getting stuck