Theresa McEndree
[email protected] / [email protected]
As the Chief Marketing Officer of Recurly, Theresa leads the go-to-market strategy for demand and revenue creation. Theresa is always passionate about payments and the intersection of payments and brand loyalty in regard to how it may drive the transformation of consumer engagement. As a customer champion and passionate brand storyteller, Theresa guides Recurly’s brand promise to stay at the forefront of subscription management and billing innovation. She creates organizational value through insights that drive great storytelling, revenue creation and product development.
By dialing up loyalty strategies, subscription-based businesses can foster strong customer bonds as they ride out unpredictable fluctuations, creating an infrastructure where commerce and loyalty converge. Here are 5 takeaways marketers can employ to drive retention and scale while creating powerful brand experiences that drive stickiness.