Tom Byrnes
Tom Byrnes leads Vesta’s global marketing, communications and strategic business development operations and brings a results-oriented approach to driving revenue. He has more than 25 years of experience in business development and has worked on integrated B2B branding systems, loyalty programs, digital retail and social platforms and integrated multichannel communications strategies. Prior to Vesta, Tom served as CMO of TGate Payments, Spectra Payments and Evanta. He was also vice president of marketing for Chockstone, a customer loyalty and payments innovator, and the founder of Spark Brand Marketing, where he advised C-level executives on brand, business and launch strategies in the payments and high tech industries.
It’s been two years since the EMV liability shift put merchants on the hook for any losses to online fraud. New data from Javelin Strategy & Research and Vesta Corp. suggests ecommerce fraud headaches for American retailers will be far worse than anything their foreign counterparts could have imagined.
It’s the busiest time of the year for ecommerce retailers and they aren’t just facing the usual stresses, they are also facing the rising flood of fraud. Here is how you can relieve the additional stress of fraud and still have a successful holiday season.
While online sales are booming, it is leading to increases in ecommerce chargebacks and fraud, leading to rising operational costs to manage these twin issues effectively. Here are some tips to help you successfully mitigate fraud risk and reduce the instance of chargebacks.