A clear, comprehensive ecommerce returns policy is a great preventive measure. It helps customers understand how and when they can return products, acting as insurance for them and your business. However, there are other less obvious but nevertheless influential tactics you can and should employ. Here are seven more ways you can reduce returns, protect profits and improve customer satisfaction.
Tom is an entrepreneur, startup advisor, and management consultant with over 20 years of senior management experience. He is the cofounder and CEO of MyFBAPrep, the largest worldwide 3PL ecommerce warehouse network. Tom managed the digital assets of local media companies across Europe as part of a $2 billion private equity investment led by Macquarie Bank. At the beginning of the Amazon FBA marketplace, he built a data automation platform used to programmatically generate, manage and optimize over 1 million product listings on Amazon.